An office design based on a company’s bespoke workplace strategy does not have to offer hot desking, relaxation zones with swings, immersive-experience conferences rooms or living moss walls. A modern office is a workplace that reflects the specific needs and values of the organization. Workplace strategy is a tailored, carefully considered concept, not a trendy one-size-fits-all solution.
Workplace strategy does not define the company’s goals and vision. In fact, it is the other way around – the company’s goals and vision defines the workplace strategy.
The objective of a workplace strategy is the development of a functional office design that will help company attain its business goals and shape employees’ new behaviours and habits. This requires specialists such as sociologists, anthropologists or even psychologists, who will then guide the architects as they shape an office design that supports the business’s objectives.
Moving in to a new office does not mean that people will automatically change their behaviours, work patterns, habits and communication styles. It is essential for an advisor to familiarise employees with their new environment and teach them how to use it effectively.
Effective communication is an important part of any change management process. Managers and employees must be aware of the changes that an office move or redesign entail, and remember that they apply to all staff, who must be involved in implementing the changes. An open dialogue between advisors, management and staff should start before the process begins. Clear and transparent messages eliminate uncertainty and anxiety and prevent rumours and hearsay from causing misunderstandings.
Workplace strategy reflects an organisation’s attitudes towards office space, which is a strategic business tool – one that does more than satisfy operational needs. A good strategy boosts a business’s profitability, enhances its image, and attracts top talent.